Privacy Policy

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

Make a purchase on our website
Create an account
Subscribe to our newsletter
Contact us with inquiries or feedback
Participate in promotions or surveys

This information may include:

Contact Information: Name, email address, phone number, shipping and billing address
Payment Information: Credit card number, billing address (processed securely through our payment processors)
Account Information: Username, password, purchase history
Communications: Emails, messages, or other communications you send to us

Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and usage, including:

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages viewed, links clicked, time spent on pages, referring URL
Location Data: General geographic location based on IP address
Cookies & Tracking Technologies: See Section 6 below for details

2. How We Use Your Information

We use the information we collect to:

Process Orders: Fulfill and ship your orders, process payments, send order confirmations and shipping updates
Customer Service: Respond to your inquiries, provide support, and resolve issues
Marketing: Send promotional emails, newsletters, and special offers (you can opt out at any time)
Improve Our Services: Analyze usage patterns, optimize our website, and develop new products
Personalization: Tailor your experience and show relevant content and recommendations
Legal Compliance: Comply with legal obligations, enforce our Terms of Service, and protect our rights
Fraud Prevention: Detect and prevent fraudulent transactions and unauthorized access

3. How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We share information with third-party vendors who perform services on our behalf, including:

Payment processors (Stripe, PayPal, Shop Pay)
Shipping carriers (USPS, UPS, FedEx)
Email marketing platforms (Klaviyo)
Analytics providers (Google Analytics)
Customer service tools

These providers only have access to the information necessary to perform their services and are obligated to protect your data.

Legal Requirements

We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

If SOHI Brands is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

With Your Consent

We may share your information for other purposes with your explicit consent.

We do not sell your personal information to third parties.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This includes:

Order Information: Retained for 7 years for tax and legal compliance
Account Information: Retained until you request deletion
Marketing Data: Retained until you unsubscribe or request removal
Usage Data: Typically retained for 26 months

5. Your Privacy Rights

Depending on your location, you may have the following rights:

Right	Description
Access	Request a copy of the personal information we hold about you
Correction	Request correction of inaccurate or incomplete information
Deletion	Request deletion of your personal information
Opt-Out	Opt out of marketing communications at any time
Data Portability	Receive your data in a portable format
Restrict Processing	Request that we limit how we use your data

To exercise any of these rights, please contact us at privacy@sohibrands.com. We will respond to your request within 30 days.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to collect information and improve your experience. These include:

Essential Cookies

Required for the website to function properly (e.g., shopping cart, checkout, login sessions).

Analytics Cookies

Help us understand how visitors interact with our website (e.g., Google Analytics).

Marketing Cookies

Used to deliver relevant advertisements and track campaign performance (e.g., Facebook Pixel, TikTok Pixel).

Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. Most browsers allow you to:

See what cookies are stored and delete them individually
Block third-party cookies
Block cookies from specific sites
Block all cookies

7. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: Request information about the categories and specific pieces of personal information we have collected
Right to Delete: Request deletion of your personal information
Right to Opt-Out: Opt out of the "sale" of personal information (note: we do not sell personal information)
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To submit a request, contact us at privacy@sohibrands.com or call us at the number below.

8. Children's Privacy

Our Site and products are not intended for individuals under 21 years of age. We do not knowingly collect personal information from anyone under 21. If you are a parent or guardian and believe we have collected information from a minor, please contact us immediately and we will delete that information.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

SSL/TLS encryption for all data transmission
PCI-DSS compliant payment processing
Secure data storage with access controls
Regular security assessments

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

10. Third-Party Links

Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes acceptance of the revised policy.