The Next Social Category Is Already Moving.
SOHI is building the mainstream retail brand for kanna-powered social confidence: sober-friendly gummies today, high-velocity kanna shooters next.
SOHI gives customers a better way to show up socially: calm, open, confident, and present without alcohol, without THC, and without the next-day regret. Our first product line is already creating repeat demand with fruit-forward kanna gummies designed for modern social occasions. Now we are preparing the next format expansion: kanna shooters built for fast education, easy trial, and strong distributor pull-through.
Why Distributors Should Pay Attention
Proven Early Demand
200,000+ gummies sold before major national distribution. SOHI already has customer education, flavor traction, and product-market proof.
Mainstream Retail Ready
Built for convenience, liquor, wellness, and grocery — channels where consumers already shop for social and functional products.
Familiar Consumer Format
Gummies are one of the fastest-growing supplement delivery formats — easy, tasty, portable, and approachable.
Clean Social Position
A differentiated option: no THC, no CBD, no alcohol, and designed around social confidence.
Major distributors do not need another generic wellness gummy. They need a brand with a clear occasion, memorable packaging, retailer-friendly education, and a reason for customers to come back. SOHI is designed for exactly that: the moment before the party, the date, the concert, the shift, the dinner, the weekend trip, or the night out where customers want to feel more like themselves.
Consumers Still Want the Social Feeling. They Just Want Better Options.
The sober-curious movement is no longer limited to Dry January. Consumers are increasingly alternating, reducing, or replacing alcohol while still looking for products that help them feel social, relaxed, and present. BCG reported the global non-alcoholic drinks market was valued above $13B in 2024, with IWSR projecting roughly 7% CAGR from 2023–2027.
Kanna: The Botanical Behind SOHI's Social Confidence Platform.
Kanna, also known as Sceletium tortuosum, is a South African succulent with a long history of traditional use. Modern research identifies naturally occurring alkaloids such as mesembrine and mesembrenone, with scientific reviews describing interest in kanna for general well-being, calming effects, and stress-related support. SOHI translates kanna into a modern retail format customers understand: fruit-forward gummies for social occasions, supported by clear serving guidance and compliant language.
Kanna is Sceletium tortuosum, a South African succulent traditionally used for mood and social well-being.
Designed to support calm, openness, presence, and social ease.
"Supports mood," "supports relaxation," "supports social confidence," "supports mental clarity."
Do not say it treats anxiety, depression, addiction, insomnia, or any disease. Do not call the product FDA-approved.
The Format Is Already Familiar. The Occasion Is What Makes SOHI Different.
Gummies are one of the most approachable formats in functional nutrition — portable, easy to dose, flavorful, and less intimidating than capsules or powders. MarketsandMarkets projects the gummy supplements market from $24.39B in 2025 to $47.79B by 2030 (14.4% CAGR). SOHI doesn't need to teach consumers how to take a gummy — only why this gummy belongs before social moments.
Built For the Moment Before the Moment.
Each SOHI pouch delivers a fruit-forward, non-alcohol social confidence experience with 60mg kanna per serving and a supporting nootropic stack designed for calm energy, presence, and clarity.
Watermelon Wave
Juicy, bright, and made for the first move before the night begins.
Blue Razz Bliss
Electric blue flavor energy for concerts, weekends, and social flow.
Mango Dream
Tropical, smooth, and built for warm nights and easy conversation.
Peach Glow
Soft, sweet, and social with a calm confidence feel.
Wholesale pricing available upon approved distributor inquiry.
Quality You Can Verify.
Single-supplier, pharmaceutical-grade kanna extract — sourced for batch consistency and tested for every retailer requirement.
A Social Formula Customers Can Understand.
SOHI's formula is designed around a clear social occasion: customers want to feel open, confident, calm, and present without alcohol or THC.
Kanna Extract
Botanical support for mood, openness, and social ease.
L-Tyrosine
Supports focus, motivation, and mental clarity.
L-Theanine
Supports calm alertness without a heavy or sleepy feel.
Vitamin B12
Supports energy metabolism and mental sharpness.
Caffeine (Green Tea)
A light lift without energy-drink positioning.
Simple Serving Education. Clear Customer Expectations.
SOHI's retail advantage isn't just the formula — it's the simplicity of the consumer story. Take it before the social moment, give it time to work, and expect a clear-headed social lift without alcohol or THC.
15 MIN
Lift kicks in soft and warm.
30 MIN
Social mode on, conversations flow.
60 MIN
Full glow, calm confidence locked in.
3-4 HRS
Smooth landing, zero crash.
Return
Clear-headed, ready for the next day. No regret.
Early Demand Is Already Proven.
SOHI has built a brand identity customers understand quickly: social confidence in a gummy. The next step is distribution scale. Major distributors can help bring SOHI from early adoption into mainstream retail presence across high-fit channels.
A Cross-Channel Product With One Clear Occasion.
SOHI's advantage is that the product isn't locked into one narrow retail category. It lives wherever customers shop for mood, energy, social rituals, alcohol alternatives, novelty wellness, and impulse trial.
Convenience Stores
Gummies are portable, impulse-friendly, and built for grab-and-go social moments. Mainstream c-store buyers are actively looking for alcohol-alternative and functional formats.
Liquor Stores
Alcohol-alternative customers are already in-aisle shopping social occasions. SOHI fits beside seltzers, NA beverages, and impulse front-counter.
Wellness Retailers
Plant-based, functional, mood-support positioning. Customers already buying adaptogens and nootropics understand the category instantly.
Grocery
Mainstream functional and social-occasion shelves are expanding. Gummies sit naturally in supplement, wellness, or front-end checkout zones.
CBD / Hemp Stores
Customers already understand functional botanicals — SOHI gives them a clean, kanna-powered option distinct from THC and CBD dependency.
Smoke & Head Shops
Customers exploring alternative mood and social products. Kanna gives a botanical option distinct from hemp and kratom.
Distributors
Multi-channel story supports broader territory sales across functional, social, and alcohol-adjacent retail.
Built for Sell-In, Sell-Through, and Reorders.
SOHI doesn't arrive as a mystery botanical. It arrives as a complete retail program: product, education, merchandising, sales materials, and a clear customer occasion.
Counter Display
Compact multi-flavor display explaining kanna social gummies.
Shelf Talkers
"No THC," "No CBD," "No Alcohol," "Start with 1."
Sales Sheet
One-page distributor sell sheet with formula, channels, MSRP.
Staff Education
30-second explanation card for retail employees.
Launch Bundle
Opening order bundle: best-sellers, POS, samples.
Gummies Built the Ritual. Shooters Will Expand the Occasion.
Kanna is already appearing across gummies, capsules, beverages, and shot formats. SOHI's opportunity is to own the consumer-friendly version: bright branding, clear education, no THC/CBD confusion, and a social occasion customers understand instantly.
Built for Every Order Size.
From a single counter display to a full pallet — SOHI ships in configurations built for any door count.
Display
Master Case
Full Pallet
Clear Category Education. Responsible Retail Standards.
Kanna is an emerging category, and SOHI is scaling it responsibly. We provide quality documentation, training language, and claim discipline for every partner.
No THC or CBD
SOHI is positioned as a kanna botanical product, not a cannabis edible.
GMP-Made in USA
Manufactured in a GMP-certified U.S. facility. Verify current documentation before publishing.
Responsible Serving
Start low, follow label directions, allow time for onset.
Medication Caution
Pregnant, nursing, on medications (especially SSRIs/MAOIs), or managing a medical condition: consult a healthcare professional before use.
Claim Discipline
Structure/function language: "supports mood," "supports social ease," "supports relaxation." No disease claims.
Retail Education
Approved talking points so retailers do not overstate effects.
Common Questions, Quick Answers.
What is SOHI?
SOHI is a botanical mood support brand built around social confidence. The current hero product line is kanna gummies, with kanna shooters planned as a future line extension.
What makes SOHI different from hemp or THC products?
SOHI is positioned around kanna, not THC or CBD. It gives distributors a social mood-support option for customers who want something distinct from cannabis edibles and alcohol.
What channels are best for SOHI?
Convenience stores, liquor-adjacent retail, wellness retailers, grocery, CBD/hemp retailers, smoke and head shops, and distributors serving functional and alternative social products.
How do customers use SOHI gummies?
Customers should follow label directions. SOHI's education encourages first-time users to start low, allow time for onset, and avoid mixing with alcohol or medications without professional guidance.
Are SOHI gummies intoxicating?
SOHI is described as non-THC and non-CBD. It's designed for clear-headed social mood support, with individual response varying by person.
Do the gummies contain caffeine?
Yes — the current SOHI formula includes 20mg caffeine from green tea per serving. Verify the current formula for each SKU before publishing.
What support do distributors receive?
Approved partners receive sales sheets, POS materials, education cards, product photography, compliance copy guidance, and wholesale ordering information.
How do we get pricing?
Use the distributor form below or email sales@sohibrands.com to request the distributor packet, wholesale pricing, case packs, and sample options.
Bring SOHI to Your Network Before the Category Gets Crowded.
SOHI is ready to partner with distributors who understand where the market is going: social alternatives, functional gummies, botanical mood products, and retail formats customers can understand in seconds.
SOHI Brands LLC · Denver, Colorado
Moments Worth Feeling✨
